Love this! Working at a brand agency means it can be hard to swerve words like 'innovate' and 'foster' but doing so helps us think better and deeper about what problems clients are actually solving. Reminds me of this v old piece from Scott Berkun on why we need to stop using the word 'innovation' https://scottberkun.com/2008/stop-saying-innovation-heres-why/?mc_cid=01de786a0d&mc_eid=2ca4891d2f
Love this! Working at a brand agency means it can be hard to swerve words like 'innovate' and 'foster' but doing so helps us think better and deeper about what problems clients are actually solving. Reminds me of this v old piece from Scott Berkun on why we need to stop using the word 'innovation' https://scottberkun.com/2008/stop-saying-innovation-heres-why/?mc_cid=01de786a0d&mc_eid=2ca4891d2f